Hello, I'm Kritika.
I turn complex financial workflows into simple experiences, whether for Web3 traders or traditional banking customers.
AI | Web3
How Landing Page Redesign Increased Chat Engagement by 82%
By simplifying a complex AI & DeFi product into an intuitive experience, I helped more users confidently start chatting with AI.
Crypto | DeFi | Web3
Redesigning a DeFi Dashboard to Reduce User Drop-off
How I visualized a complex DeFi dashboard to help users make faster decisions.
Trading
Designing a Crypto Trading Interface
How I designed a responsive trading interface for both beginner and advanced crypto traders.
Real Estate
Building a Real Estate Platform that Meets Accessibility Standards (WCAG)
How I helped the platform achieve accessibility certification, stand out from competitors, and grow into one of Norway’s top real estate sites after launch.
FMCGs
Building NESCAFÉ's Mobile Experience
How I led the end-to-end design of NESCAFÉ Thailand's LINE OA, used by over 6 million users.
B2B | SaaS
Designing a Responsive B2B Loyalty Platform
How I designed B2B experience for QSNCC's loyalty program website.
